Association of Diabetes Care & Education Specialists

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To Tweet or Not to Tweet?

Apr 14, 2017

In the age of social media, there are so many places to engage with the world: Facebook, Snapchat, Instagram, Twitter, etc. But which to use and for what? If you choose Twitter, there are a few things to consider when tweeting out 140 characters to the world.

Don't be scared. Sign up for an account on Twitter and choose a name (also known as handle) for yourself. This is how people find you and what will display with each of your tweets. For example, my handle on Twitter is @CrystalTweetr.

Do learn how it works. Take a few minutes to learn how to use Twitter’s lingo correctly. Check out Twitter’s glossary to learn the basics, and look at videos that show you how to tweet, retweet, follow and more.

Do decide on your plan. Are you going to use Twitter to follow entertainment or sports news? Will you catch up with college roommates? Will you follow thought leaders in your profession? It is important to know whom to follow, but also how to frame what you tweet, or what actions to take. Are you going to a great conference? Send a tweet. Do you love what a CDE says about a new diabetes treatment? Retweet it.

Crystal_ATTD_tweet“To Do List” from the 10th International Conference on Advanced Technologies and Treatments for Diabetes, from image on right:

  • Never forget how tough daily diabetes care is
  • Praise your patients for every single thing they do to keep themselves healthy
  • Recognize the fact that our tools are far from perfect and can lead to frustration unless expectations are appropriate.
  • Remind the people you care for about the disconnect between accuracy in laboratory testing of accuracy and real-life use accuracy.
  • Teach inaccuracy as part of daily life with diabetes.
  • Teach strategies for coping with this fact.
  • Teach when to collaborate.
  • Remind the people you care for that there are many things they may or may not do that can lead to inaccurate numbers.

Don't mix business and pleasure. If you are planning to tweet for business, create one Twitter handle, and use it for that purpose. Don't clog your feed (or your followers’ feed) with personal pictures, information or social commentary. If you wouldn't send it in an email to your boss, you probably shouldn't tweet it for business. You can always create a second, private account for your personal fun.

Do follow some folks. How about following some of your favorites?

And me, Crystal Broj: AADE CITO, @CrystalTweetr

Do share information about the diabetes online community (DOC) with your friends and patients. Learn more about the DOC and how to participate in it (in English and in Spanish).

I look forward to Tweeting with you!

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