We reached out to Meghan Jardine, who is one of the leaders of Plant Based Nutrition COI and here is what she had to say:
We make a blog schedule at the beginning of the year and adjust as we go. We have also asked our members to write blogs. If I don’t get a response from the group, I have contacted people individually and ask them to write a blog.
Once the blog is posted we send out a discussion with the link to the blog. That way people know it’s there and they can easily access it, and we get one discussion posted!
We also keep an eye on any new research or interesting articles and post those in the library. Just like the blog, we send a link in a discussion and ask people what they think about the research to try to get people into a discussion.